“I have the highest regard for her commitment to excellence, her talent, and her integrity.” Robert M. Parker, The Wine Advocate
With over 30 years in the wine business, Mara has seen the industry change and evolve in many ways and has maintained relationships with her clients through it all; maneuvering each change while keeping the brand’s identity at the fore. Mara understands the DNA of a brand’s culture is of the utmost importance and effortlessly guides and represents her clients with the passion of the brand’s owner.
Her long-standing, high-profile clients have benefitted from her relationships with journalists and publications that have a global reach. Mara’s tailored and imaginative approach to every project includes: brand development concepts and design, media relations, marketing materials, event creation and management, social media management and copywriting. Beyond the typical services of most PR companies, MFC also offers niche programs, such as plant-based recipe development. Mara’s distinguished credentials lend themselves to the industry to the nth degree. With a Masters from Columbia, and degrees from both The New York Restaurant School and The Institute for Integrative Nutrition, she knows the inner workings of the trade beyond business and PR.Prior to starting her own company, Mara Farrell worked in the field of commercial television as a food stylist and went on to become the public relations director for Frederick Wildman and Sons—the third largest wine importer in the United States—directing national campaigns for numerous high-profile brands.